I interviewed three average users of social media from various educational and socio-economic classes. Findings from these interviews informed the user experience and product-market fit for my application.
“I didn’t have the income to match $50 donations but wanted to help...”
I interviewed two organizers, one who had organized a mutual-aid fund, and another who ran a 501(c)(3) non-profit.
“I wish I could know how much money we’ll have in a month, two months...”
I interviewed three visual artists who run non-profit businesses on Instagram. Their business model focused on “active donating”, or donating money collected from the exchange of products or services. Customers chose artists based on desire for their products, and weighed the quality of the art against the charity or non-profit that their money would benefit.
“I don’t feel comfortable moving such large amounts of $ into my personal account...”
I spoke with five competing platforms to understand the existing charitable giving landscape, particularly focusing on companies that harnessed a “passive donation” model. These five competitors ranged from iOS apps to web platforms to services leveraged by existing businesses.
"There is a 3-part motivational divide in our users: harnessing synergy of social giving, sustained giving client-side, and B-to-B interests often conflicted..."
Need access to financial resources.
Need to feel like they are connected & contributing to the cause.
Need to do so through a socially-acceptable or "trend-oriented" channel.
Need sustained donations & contributions.
Need long-term stability through financial means.
Need to project & plan over time, maximizing impact.
Round-up aggregator for all charities of interest.
Group donation aggregator with share-ables to social media.
Show growth of the rounded donations over time via graph.
Verified Charity Search
Learn about the charities you are donating to by checking EIN info, comparing donation breakdowns, and more.
Benefit from "set-and-forget" passive giving by accruing donations away from the point-of-sale.
Unlike other competitors in the charity donation landscape, twoBirds meets the unique needs of Gen Z users and charities:
Searching, aggregating, & vetting charities – without ever leaving the app.
Invitations for friends to join and contribute to causes you all care about, through the social network of your choice.
Aggregating your passive donation change to make a big impact – with positive tax implications.
Giving Wallets suggest similar charities to those already in a user's donation flow.
No need to actively fundraise – passive donations are set-and-forget for users.
Boost your donations with positive reviews and money allocation on charity review sites.